Insights, Ideas and Imagination

Original takes, fresh perspectives and exclusive intelligence about what matters most.

What’s an SVOD service worth?

The question: What should a niche-targeted video streaming service cost?  The answer: $8.22 per month. That, at least, is the average for a collective of …


Original SVOD content: back in business

Original content is again flooding SVOD screens, with the number of titles released by major providers swelling by 50% from the year-ago total. Our latest …


TV’s future: It’s right up front

The killer app for television? It might be an interface. As the ecosystem evolves, an area worth watching involves the way programs are surfaced and …


Apple TV+ keeps it free

Earlier this summer, as Apple reduced the duration of its Apple TV+ giveaway for eligible device buyers to three months from 12, it appeared the …


DirecTV, meet Dish TV. Once again.

Because they basically do the same thing – deliver video over satellite communications platforms at scale – Dish Network and DirecTV’s parent AT&T have sparked …


Houses don’t buy video. People do.

Tucked into Netflix’s second quarter earnings report was an interesting wrinkle about industry semantics. Co-CEO Reed Hastings made a point of diverting from the familiar …


Deal me in: Is an OTT price war ahead?

Just what the hotly competitive streaming video market needed: a price war. There’s no open declaration of hostilities just yet, but an offer spotted recently …


Video’s new game plan

Forget touchdowns, walk-off homeruns, penalty kicks, and three-pointers at the buzzer. The new watchword for sports on the screen is “gamification.” The term is being …


Sports bars, streaming, and Sundays

The most remarkable aspect of the NFL’s new, 10-year media rights arrangement is how unremarkable it turned out to be. True, some games will end …


NHL skates toward a new video reality

The new National Hockey League TV rights reshuffle shines the spotlight on two influences that weren’t in play the last time the league negotiated its …


TVOD makes a Hollywood comeback

In a shifting screen-entertainment category, there’s a standout candidate for comeback player of the year: TVOD. Over recent years, the category of transactional video on …


discovery+ makes a content-rich debut

The latest STREAMTRAKTM report from One Touch Intelligence reveals that Discovery Inc.’s new direct-to-consumer streaming service stacks up well against category leaders by virtue of …


Rate versus ARPU: Who’s winning?

A subscription to Disney+ costs $6.99/mo., a new Hulu SVOD account costs $5.99, and ESPN+ clocks in at $5.99 . But according to new metrics …


Quibi, we hardly knew ye…

Quibi’s demise reflects the tenuousness  of a streaming video category that’s sometimes thought of as a can’t-miss hotbed for next-generation media industry growth. It’s a …


DirecTV, AT&T and a changing world

The possibility that AT&T might sell the DirecTV satellite-TV service evokes questions not just about the identity of a buyer, but a deeper curiosity about …


The Tik-ing of Microsoft’s video clock

Among the five largest U.S. companies, only one lacks a direct-to-consumer video service. That could change, and soon. Press reports naming Microsoft as a lead …


Peacock premium and the 25% solution

The content differential between the free-to-view and premium tiers on NBCU’s new Peacock streaming service will play an important role in shaping the service’s success, …


Gatekeepers 2.0: Meet the new MSO

A strong contender for the quote-of-the-month award goes to Andrew McCollum, the CEO of streaming video service Philo. McCollum recently talked to Variety about the …


For U.S. telecoms, OTT video beckons

Comcast’s recent arrangement to make Sling TV available over Comcast’s Flex platform dovetails with a widening embrace of over-the-top video among multiple U.S. telecommunications providers. …


Hybrid SVOD Models Gain Steam with HBO Max

The news that HBO Max will produce an advertising-supported offshoot next year represents the latest iteration of a movement toward hybridized streaming video economics.


Level Up: Subscription Game Services Rise on Video Charts

Research about a changing video marketplace tells us more than 30% of U.S. adults now maintain a subscription to a video streaming service.


Apple Looks for a Sporting Chance

For a barely born video service, sports could provide an avenue to diversification.


Rated Z

How AT&T’s launch of HBO Max has reignited a contentious issue.

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