Fox’s Tubi has long been a maverick of sorts, offering thousands of free TV options to consumers who increasingly worry about their streaming expenses. Endless price hikes by major streamers (with Netflix just raising its most expensive ad-free tier to $26.99/mo and $8.99/mo for its standard ad-supported tier), along with a dizzying array of services …
The growing migration of live sports content from broadcast and cable TV to streaming platforms has unfolded for years, and while fans have grumbled about difficulty trying to find their games, the partial drift has been subtle enough to avoid any major backlash. But that dynamic may be starting to change. This week FCC Chairman …
The wide world of sports remains a behemoth, with multi-billion-dollar rights lining the pockets of major leagues like the NFL and NBA, but sports has gotten smaller in some ways as less familiar leagues strike deals to increase their reach. It’s all worth watching as sports content bleeds beyond broadcast and into the streaming realm: …
As media companies grapple with how to capture and maintain viewer engagement, some realities are more clear (and daunting) than ever. “We live in an era of algorithmic attention,” said Justin Fromm, Head of Insights for Samsung Ads. He was among a cadre of market research gurus who gathered in Miami this week to dissect …
As we enter the Streaming 2.0 phase (or maybe it’s Streaming 3.0 at this point), a key debate is how to capture and maintain consumer attention in such a fragmented world. Competition for ad dollars is fierce, and the numbers don’t lie: Short-form giant TikTok is expected to take in $32 billion in 2025 full-year …
What a week for Warner Bros. Discovery, whose stock soared Thursday based on reports that the newly Skydance Media-powered Paramount plans to make a play for the iconic studio. So much to break down: Wall Street has been buoyed by renewed enthusiasm over artificial intelligence that added roughly $100 billion to Larry Ellison’s wealth after …
It’s starting to get a little ridiculous, but Google’s YouTube shows no signs of bowing to traditional media (or even pure-play streamers) as it officially reached six months in a row on top of Nielsen’s Media Distributor Gauge in July. The platform now sucks up 13.4% of all TV viewing. That means YouTube – which …
The brain trust at Skydance Media gave us a good glimpse at how the new Paramount under their control will look at the world – and it’s through decidedly tech-covered (smart?) glasses. One of the most interesting revelations that came out of the company’s Los Angeles press conference Wednesday at the Paramount studio lot was …
It would be wrong to characterize Netflix these days as a “black box” that keeps us guessing. Executives like co-CEOs Ted Sarandos and Greg Peters, as well as CFO Spencer Neumann, are consistently open about their plans if not necessarily consistent in implementing them (like launching an ad tier after saying they never would, although …
In the Golden Age of Hollywood that ran from the 1920s to the 1950s, MGM and Paramount Pictures dominated with the biggest movies, stars, and box office. Paramount even controlled its own vast theater chain until the U.S. Supreme Court’s 1948 Paramount Decree forced divestiture. Fast forward to today, and the global Internet has largely …
