An AVOD Ad Analysis

As summer nears its end and holiday content gears up to sleigh its way into every nook, cranny, and chimney of your streaming platform’s homepage, it seems like a good time to hunker down, put on our analyst caps, and dive into the state of AVOD advertising for the first half of 2023. Between January …

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WBD’s Content Conundrum

The idea that HBO would license out high-profile, prestige originals to a competitor like Netflix would have been laughable only three years ago. Today, the idea makes some sense considering Warner Bros. Discovery’s mission to monetize as much library content as possible to shed merger debt and find at least $4.5 billion in synergies.  This …

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Streaming And Dreaming

With fewer industry gatherings these days, we tend to pack as much discussion and debate into the ones that remain – and the StreamTV Show in Denver this week was no exception. Nearly 1,000 streaming execs, entrepreneurs, and business gurus converged on the Westin Westminster to try to derive order from an industry that seems …

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Maximum Overdrive

Warner Bros. Discovery executives went biz-casual this week (sneakers and all) at a Los Angeles press event to unveil their new “Max” streaming service blending HBO Max and Discovery+ into a significantly retooled app that will launch in the U.S. on May 23. Prices won’t change for the old HBO Max ad-supported and ad-free tiers …

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Roku-peration Pending

Roku’s latest round of layoffs this week reflects continuing pressure on the media landscape, especially when it comes to the advertising market. Roku, like many of its peers, relies heavily on robust ad spend to drive revenue across its Platform division, and last year’s soft scatter market that spurred a 200-headcount reduction at Roku in …

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Roku Gets Smart

In the first unsurprising development of 2023, Roku is finally launching its own smart TV. The question now is whether the company – whose stock is down 80% in the last year and faces myriad challenges – can leverage the news to reinvigorate its hardware business as it copes with an advertising slowdown challenging its …

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