As media companies grapple with how to capture and maintain viewer engagement, some realities are more clear (and daunting) than ever. “We live in an era of algorithmic attention,” said Justin Fromm, Head of Insights for Samsung Ads. He was among a cadre of market research gurus who gathered in Miami this week to dissect …
As we enter the Streaming 2.0 phase (or maybe it’s Streaming 3.0 at this point), a key debate is how to capture and maintain consumer attention in such a fragmented world. Competition for ad dollars is fierce, and the numbers don’t lie: Short-form giant TikTok is expected to take in $32 billion in 2025 full-year …
What a week for Warner Bros. Discovery, whose stock soared Thursday based on reports that the newly Skydance Media-powered Paramount plans to make a play for the iconic studio. So much to break down: Wall Street has been buoyed by renewed enthusiasm over artificial intelligence that added roughly $100 billion to Larry Ellison’s wealth after …
It’s starting to get a little ridiculous, but Google’s YouTube shows no signs of bowing to traditional media (or even pure-play streamers) as it officially reached six months in a row on top of Nielsen’s Media Distributor Gauge in July. The platform now sucks up 13.4% of all TV viewing. That means YouTube – which …
The brain trust at Skydance Media gave us a good glimpse at how the new Paramount under their control will look at the world – and it’s through decidedly tech-covered (smart?) glasses. One of the most interesting revelations that came out of the company’s Los Angeles press conference Wednesday at the Paramount studio lot was …
It would be wrong to characterize Netflix these days as a “black box” that keeps us guessing. Executives like co-CEOs Ted Sarandos and Greg Peters, as well as CFO Spencer Neumann, are consistently open about their plans if not necessarily consistent in implementing them (like launching an ad tier after saying they never would, although …
In the Golden Age of Hollywood that ran from the 1920s to the 1950s, MGM and Paramount Pictures dominated with the biggest movies, stars, and box office. Paramount even controlled its own vast theater chain until the U.S. Supreme Court’s 1948 Paramount Decree forced divestiture. Fast forward to today, and the global Internet has largely …
Netflix’s meteoric rise in recent quarters largely ended the streaming wars as the company ascended to unipolar dominance. That’s not to say other major streamers – especially Disney’s powerful ESPN-Hulu-Disney+ combo – can’t compete and sustain highly profitable direct-to-consumer businesses. But Netflix’s supremacy remains hard to deny. Still, it’s not just about rivalries with other …
Does Netflix even know how to fail? It made a valiant effort in April 2022 when it reported a loss of 200,000 subscribers and projected more pain ahead. But since then, the company has rebounded and then some, this week reporting the addition of 18.9 million subscribers in Q4 as it exceeded $10 billion in …
It was only days after Disney, Fox, and Warner Bros. Discovery cancelled their planned Venu sports streaming service that DirecTV this week announced it would launch its own sports-centric service called MySports. The irony isn’t lost on observers, considering that DirecTV had threatened to continue the fight against Venu after the parties settled with Fubo …
