When it comes to media consumption, sports are one of the main driving forces behind audience engagement. In the past year we have seen the battle for the sports media rights explode in competition as RSNs teeter on the brink of collapse and streaming behemoths like Prime Video, Netflix, Peacock, and Paramount+ snap up lucrative …
As summer nears its end and holiday content gears up to sleigh its way into every nook, cranny, and chimney of your streaming platform’s homepage, it seems like a good time to hunker down, put on our analyst caps, and dive into the state of AVOD advertising for the first half of 2023. Between January …
Unless you watched March Madness on a Vizio this year, you probably missed the television manufacturer’s first original program, “3 Pointers,” which the company described as one of “the first examples of an exclusive branded content developed through a partnership and branded integration with an advertiser.” In other words, it was a show that was …
