Promotional Pioneers

Unless you watched March Madness on a Vizio this year, you probably missed the television manufacturer’s first original program, “3 Pointers,” which the company described as one of “the first examples of an exclusive branded content developed through a partnership and branded integration with an advertiser.” In other words, it was a show that was …

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Programmatic Static  

As the industry takes a new look at ad-supported streaming amid slowing SVOD growth, we decided to check out AdExchanger’s Programmatic I/O conference in Las Vegas this week. It was a wonky place where panel topics ranged from “clean rooms” where buyers and sellers can safely reconcile data to the coming “Cookiepocalypse” in which tracking …

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IMDb TV: An invitation to join the Amazon bandwagon

An interactive Gold Peak Tea ad that popped up while auditing Amazon’s IMDb TV service in December piqued our interest. Questions surrounding IMDb’s identity have been circulating of late, with The Information reporting a name change for the AVOD was under consideration in November 2021. But this ad, which invites the viewer to ask Amazon’s …

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