Nathaniel Washington

On the Way to Xumo Play

Per ADTRAKER’s findings in 2022, XUMO’s FAST service zig-zagged upwards on the scale that considers hourly average time allocated to advertising. The Comcast-owned service started the year dedicating an average of nearly three minutes per hour to advertising. By year-end that figure had grown more than four-fold to 12.4 minutes per hour. That increase led …

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Recent entrants to the streaming video scene doubled down on movies in 2021

Near its launch in early in 2021, Paramount+ boasted over 30K titles. It truly was a “mountain of entertainment.” That is, unless you were looking for a mountain-sized selection of movies to choose from. Per our findings in P1 of 2021, Paramount+ had roughly 600 movies comprising about 2% of its total library at a …

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IMDb TV: An invitation to join the Amazon bandwagon

An interactive Gold Peak Tea ad that popped up while auditing Amazon’s IMDb TV service in December piqued our interest. Questions surrounding IMDb’s identity have been circulating of late, with The Information reporting a name change for the AVOD was under consideration in November 2021. But this ad, which invites the viewer to ask Amazon’s …

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