On the Way to Xumo Play

Per ADTRAKER’s findings in 2022, XUMO’s FAST service zig-zagged upwards on the scale that considers hourly average time allocated to advertising. The Comcast-owned service started the year dedicating an average of nearly three minutes per hour to advertising. By year-end that figure had grown more than four-fold to 12.4 minutes per hour. That increase led …

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A UFC Knockout on Xumo  

The prevalence of unfilled ad time at FAST providers is remarkable. Those unfilled spans amount to dead airtime, with some spans going on so long that they hearken back to television’s early days when broadcasts would cease at midnight and give way to static. One particularly lengthy example caught our eye in August. The UFC …

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