In our annual state-of-the-FAST-industry report, Fast & Curious 4, One Touch Intelligence examines how the FAST ecosystem has evolved from a land grab of channels into a more mature and increasingly strategic video marketplace. No longer an experimental side project, FAST has become a core part of the TV business. And drawing on StreamTRAK® data …
Starz has traveled an interesting road over the last couple years, honing its focus on the African-American and female audience with hits like the “Power” and “Outlander” franchises. But under longtime CEO Jeffrey Hirsch, the premium cable net and streamer has adopted a realistic view of the marketplace, tacitly acknowledging that its small size (especially …
The $22 billion proposed acquisition of Roku this week wasn’t a huge surprise, with analysts long identifying the top streaming aggregator as a likely acquisition target. But it’s notable that Fox is the one that moved in first, considering its smaller media footprint vs. peers like Disney, Netflix, and Amazon and its decidedly more targeted …
It’s a mixed bag for TV and streaming these days, with viewing and engagement up across the board even as media companies struggle to meet consumers’ ever-changing wants and desires. Xperi’s twice-per-year TiVo Video Trends Report offers no quarter from the storm, but the survey of 4,493 consumers in the U.S. and Canada reveals that …
Netflix has tip-toed its way into live programming over the years with content ranging from competitive eating contests to young-vs.-old boxing matches to NFL football games on Christmas. But the announcement this week that the top global streamer has struck a deal with audio giant iHeartMedia to simulcast Charlamagne tha God’s “The Breakfast Club” video …
Fox’s Tubi has long been a maverick of sorts, offering thousands of free TV options to consumers who increasingly worry about their streaming expenses. Endless price hikes by major streamers (with Netflix just raising its most expensive ad-free tier to $26.99/mo and $8.99/mo for its standard ad-supported tier), along with a dizzying array of services …
The growing migration of live sports content from broadcast and cable TV to streaming platforms has unfolded for years, and while fans have grumbled about difficulty trying to find their games, the partial drift has been subtle enough to avoid any major backlash. But that dynamic may be starting to change. This week FCC Chairman …
The wide world of sports remains a behemoth, with multi-billion-dollar rights lining the pockets of major leagues like the NFL and NBA, but sports has gotten smaller in some ways as less familiar leagues strike deals to increase their reach. It’s all worth watching as sports content bleeds beyond broadcast and into the streaming realm: …
As media companies grapple with how to capture and maintain viewer engagement, some realities are more clear (and daunting) than ever. “We live in an era of algorithmic attention,” said Justin Fromm, Head of Insights for Samsung Ads. He was among a cadre of market research gurus who gathered in Miami this week to dissect …
As we enter the Streaming 2.0 phase (or maybe it’s Streaming 3.0 at this point), a key debate is how to capture and maintain consumer attention in such a fragmented world. Competition for ad dollars is fierce, and the numbers don’t lie: Short-form giant TikTok is expected to take in $32 billion in 2025 full-year …
