Michael Grebb

Programmatic Static  

As the industry takes a new look at ad-supported streaming amid slowing SVOD growth, we decided to check out AdExchanger’s Programmatic I/O conference in Las Vegas this week. It was a wonky place where panel topics ranged from “clean rooms” where buyers and sellers can safely reconcile data to the coming “Cookiepocalypse” in which tracking …

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DTCs and Legacies  

The recent streaming turmoil raises big questions about where the direct-to-consumer business sits relative to a legacy TV business that remains  a cashflow cow, despite persistent cord cutting, rising inflation, and a looming recession. With Wall Street’s Netflix freakout infecting the entire sector in recent weeks, the benefits of the legacy video business become more …

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Suddenly Rebranded  

The full rebranding by year-end of Altice USA’s Suddenlink systems to the core Optimum brand it inherited from Cablevision in 2016 offers a window into how much the broadband world has changed in the last few years. It’s not that Altice wouldn’t have eventually consolidated branding across the company. The move makes sense no matter …

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Verizon’s Bold Play

Verizon’s announcement this week that it will launch a new video aggregation service called +play amounts to its current strategy on steroids. The carrier already partners with third-party streamers from Disney, AMC Networks, Sling TV, Discovery, and others to bolster its core wireless business, with the Disney bundle including Disney+, Hulu, and ESPN+ even coming …

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Riding the Wave

We often hear about big streamers dominating the market and crushing smaller players, but is it possible the majors actually help niche streaming services grow? That was one intriguing thought offered by BritBox SVP, Marketing Nada Arnot at Questex’s virtual Stream TV Growth Summit this week. Whether it’s Netflix sparking a global phenomenon with “The …

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