Michael Grebb

Veteran journalist and business strategist, Grebb spent 14 years at leading industry trade publication Cablefax as Executive Editor and later Publisher overseeing editorial, brand strategy and business development. Grebb has a Bachelor of Science in Journalism from Ohio University and in 2017 completed the Leadership Strategies Course at the Yale School of Management. Grebb currently serves as a member of the Cable Center’s Ambassadors Council.

Sports Under Pressure

The growing migration of live sports content from broadcast and cable TV to streaming platforms has unfolded for years, and while fans have grumbled about difficulty trying to find their games, the partial drift has been subtle enough to avoid any major backlash. But that dynamic may be starting to change. This week FCC Chairman …

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Sports Unlimited

The wide world of sports remains a behemoth, with multi-billion-dollar rights lining the pockets of major leagues like the NFL and NBA, but sports has gotten smaller in some ways as less familiar leagues strike deals to increase their reach. It’s all worth watching as sports content bleeds beyond broadcast and into the streaming realm: …

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Insightful Engagements

As media companies grapple with how to capture and maintain viewer engagement, some realities are more clear (and daunting) than ever. “We live in an era of algorithmic attention,” said Justin Fromm, Head of Insights for Samsung Ads. He was among a cadre of market research gurus who gathered in Miami this week to dissect …

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Going Vertical

As we enter the Streaming 2.0 phase (or maybe it’s Streaming 3.0 at this point), a key debate is how to capture and maintain consumer attention in such a fragmented world. Competition for ad dollars is fierce, and the numbers don’t lie: Short-form giant TikTok is expected to take in $32 billion in 2025 full-year …

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MickAI Mouse

Over the last several months, media executives have become increasingly willing to at least acknowledge the inevitability of artificial intelligence when it comes to content production. Not only has Netflix co-CEO Ted Sarandos mentioned FX shots achieved with AI, but Warner Bros. Discovery CEO David Zaslav (who may become part of Netflix at some point …

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Inflated or Elated?

It was a strange week in which two things simultaneously became true: artificial intelligence is starting to look like a short-term bubble on Wall Street even as the technology continues to penetrate every industry, including previously skeptical circles within entertainment. On one hand, big AI shares plummeted this week as investors cycled out of speculative …

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A Wizarding World Of M&A

What a week for Warner Bros. Discovery, whose stock soared Thursday based on reports that the newly Skydance Media-powered Paramount plans to make a play for the iconic studio. So much to break down: Wall Street has been buoyed by renewed enthusiasm over artificial intelligence that added roughly $100 billion to Larry Ellison’s wealth after …

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