Rate versus ARPU: Who’s winning?
A subscription to Disney+ costs $6.99/mo., a new Hulu SVOD account costs $5.99, and ESPN+ clocks in at $5.99 . But according to new metrics released by Disney during its Q3 earnings report, the amount of monthly revenue tied to the three services is different: $4.52, $12.59, and $4.54, respectively, per subscriber. So what gives? …