Michael Grebb

Veteran journalist and business strategist, Grebb spent 14 years at leading industry trade publication Cablefax as Executive Editor and later Publisher overseeing editorial, brand strategy and business development. Grebb has a Bachelor of Science in Journalism from Ohio University and in 2017 completed the Leadership Strategies Course at the Yale School of Management. Grebb currently serves as a member of the Cable Center’s Ambassadors Council.

The New (Fron)Tier  

Netflix this week finally pulled back the curtain on its previously announced plans to launch an ad-supported tier, and the details suggest that the streamer has opted to move fast. No dancing around the edges to iron out kinks and build the business slowly. First of all, Netflix has opted to get aggressive on price, …

The New (Fron)Tier   Read More »

A UFC Knockout on Xumo  

The prevalence of unfilled ad time at FAST providers is remarkable. Those unfilled spans amount to dead airtime, with some spans going on so long that they hearken back to television’s early days when broadcasts would cease at midnight and give way to static. One particularly lengthy example caught our eye in August. The UFC …

A UFC Knockout on Xumo   Read More »

Shifting Sports  

It’s no secret that sports TV rights are slowly melting into the streaming universe as well-funded companies like Apple, Amazon, and Alphabet’s Google bid for everything from NFL’s Thursday Night Football to much larger prizes like the NFL Sunday Ticket package. But this week’s college football deal around the Big Ten illustrates why any migration …

Shifting Sports   Read More »

Comcast Q2 Earnings  

Comcast’s Q2 earnings report lays bare why well-diversified media companies tend to weather economic storms and business challenges better than others over the long term. Yes, Comcast’s stock ended Thursday down more than 9% and continued to decline into Friday morning. Yes, the company lost 497,000 video subs in the quarter, far worse than the …

Comcast Q2 Earnings   Read More »

Programmatic Static  

As the industry takes a new look at ad-supported streaming amid slowing SVOD growth, we decided to check out AdExchanger’s Programmatic I/O conference in Las Vegas this week. It was a wonky place where panel topics ranged from “clean rooms” where buyers and sellers can safely reconcile data to the coming “Cookiepocalypse” in which tracking …

Programmatic Static   Read More »

Scroll to Top