Earlier this summer, as Apple reduced the duration of its Apple TV+ giveaway for eligible device buyers to three months from 12, it appeared the tech giant might be reining in its strategy of building reach by offering its service for free over a generous time period. But a new arrangement with T-Mobile, introduced last …
Tucked into Netflix’s second quarter earnings report was an interesting wrinkle about industry semantics. Co-CEO Reed Hastings made a point of diverting from the familiar metric known as ARPU (for average revenue per “unit”) and instead using the term average revenue per “membership,” or ARM. The pivot is designed to remind investors, analysts, and Netflix …
Just what the hotly competitive streaming video market needed: a price war. There’s no open declaration of hostilities just yet, but an offer spotted recently from Walt Disney Co. suggests there’s willingness on the part of the category’s fastest-growing player to leverage one of the “3 Ps” of classic marketing theory: price. A promotion circulating …
Forget touchdowns, walk-off homeruns, penalty kicks, and three-pointers at the buzzer. The new watchword for sports on the screen is “gamification.” The term is being tossed about frequently these days as video providers, sports leagues and legalized gambling books try to make early headway into what almost everyone believes will be a huge category combining …
After examining the content libraries on ViacomCBS’s Paramount+, the newest entry in the SVOD streaming space, we can conclude the advertising claim “A Mountain of Entertainment” holds mostly true. More accurately, Paramount+ offers a mountain of ViacomCBS entertainment. CLICK HERE TO READ MORE
The most remarkable aspect of the NFL’s new, 10-year media rights arrangement is how unremarkable it turned out to be. True, some games will end up on Peacock, Paramount+ and Tubi. And there was language in press releases about streaming video extras like “premiere VOD,” highlight compilations, condensed games and a special “NFL experience” on …
The new National Hockey League TV rights reshuffle shines the spotlight on two influences that weren’t in play the last time the league negotiated its on-screen future: Namely, ESPN+ and Hulu. It also raises questions about the future role of league-owned SVOD services. Disney’s ESPN+ and Hulu will divvy up exclusive rights to 75 NHL …
The latest STREAMTRAKTM report from One Touch Intelligence reveals that Discovery Inc.’s new direct-to-consumer streaming service stacks up well against category leaders by virtue of a deep on-demand content reservoir, a solid base of originals, and a novel approach to presenting curated channels built around signature series. Download a complimentary copy of our latest STREAMTRAKTM …
Quibi’s demise reflects the tenuousness of a streaming video category that’s sometimes thought of as a can’t-miss hotbed for next-generation media industry growth. It’s a lesson others before it have learned, too. The news that the seven-month old SVOD service will call it quits represents one of the colossal failures – but not the only …
Among the five largest U.S. companies, only one lacks a direct-to-consumer video service. That could change, and soon. Press reports naming Microsoft as a lead candidate to buy TikTok’s U.S. operations, possibly in a partnership with Walmart Inc., signal that Microsoft perceives it’s missing an important piece of the consumer business portfolio. Although Microsoft Corp.’s …
