The recent streaming turmoil raises big questions about where the direct-to-consumer business sits relative to a legacy TV business that remains a cashflow cow, despite persistent cord cutting, rising inflation, and a looming recession. With Wall Street’s Netflix freakout infecting the entire sector in recent weeks, the benefits of the legacy video business become more …
“I know I’ve been here for more than 20 years and have been through a couple of these. And yes, they don’t feel great in the moment. But man, it feels great to come out on the other side of it… and we’ll come out the other side of it.”– Netflix Co-CEO Ted Sarandos Netflix’s …
The explosion of free ad-supported streaming TV (FAST)-live channels has only accelerated in recent months as hundreds of new players enter this nascent and chaotic market. And it’s not just startups and indies. Major entertainment companies have all thrown their hats in the rings as well, which is why in January we added FAST-live coverage …
We often hear about big streamers dominating the market and crushing smaller players, but is it possible the majors actually help niche streaming services grow? That was one intriguing thought offered by BritBox SVP, Marketing Nada Arnot at Questex’s virtual Stream TV Growth Summit this week. Whether it’s Netflix sparking a global phenomenon with “The …
Near its launch in early in 2021, Paramount+ boasted over 30K titles. It truly was a “mountain of entertainment.” That is, unless you were looking for a mountain-sized selection of movies to choose from. Per our findings in P1 of 2021, Paramount+ had roughly 600 movies comprising about 2% of its total library at a …
Recent entrants to the streaming video scene doubled down on movies in 2021 Read More »
An interactive Gold Peak Tea ad that popped up while auditing Amazon’s IMDb TV service in December piqued our interest. Questions surrounding IMDb’s identity have been circulating of late, with The Information reporting a name change for the AVOD was under consideration in November 2021. But this ad, which invites the viewer to ask Amazon’s …
IMDb TV: An invitation to join the Amazon bandwagon Read More »
The future of the advertising-supported video on demand (AVOD) economy offers a glimpse into the future of TV itself. As more traditional TV subscribers choose to cut the cord, a new fragmented ecosystem has started to rise. CLICK HERE TO READ MORE Share on twitter Twitter Share on linkedin LinkedIn
The question: What should a niche-targeted video streaming service cost? The answer: $8.22 per month. That, at least, is the average for a collective of more than 40 streaming services that vie for subscribers outside of the category’s mainstream powers like HBO Max, Peacock, and Netflix. These “Tier 2” services include the likes of AMC …
Original content is again flooding SVOD screens, with the number of titles released by major providers swelling by 50% from the year-ago total. Our latest VODTRAK® audit of leading streaming services finds original titles – programs not seen elsewhere in the consumer video arena – rose by 50% from a year earlier to approach nearly …
The killer app for television? It might be an interface. As the ecosystem evolves, an area worth watching involves the way programs are surfaced and presented regardless of underlying brand association. Apple, Google, Roku, and others continue to fine-tune interfaces that shuffle TV episodes and movie titles drawn from multiple sources into a unified presentation …
