At the end of 2023, YouTube announced a significant change to its ad break architecture for users viewing content on connected TV (CTV) devices. YouTube’s internal research revealed that 79% of viewers consuming long-form content on TV screens “prefer video ads that are grouped together instead of distributed throughout a video.” This insight led the …
“We are executing against our ambitious strategic priorities with both speed and determination.”– Disney CEO Bob Iger Disney sits at an intriguing crossroad, this week posting a quarterly profit on its direct-to-consumer business while spooking Wall Street with some of its projections for the rest of the year. But these days, Disney’s $47 million in …
Per ADTRAKER’s findings in 2022, XUMO’s FAST service zig-zagged upwards on the scale that considers hourly average time allocated to advertising. The Comcast-owned service started the year dedicating an average of nearly three minutes per hour to advertising. By year-end that figure had grown more than four-fold to 12.4 minutes per hour. That increase led …
In the first five months of 2022, Peacock, The Roku Channel, and Tubi all served an average of over four pods each hour on FAST channels compared to about two and a half pods per hour on on-demand. Similarly, the hourly ad duration on FAST channels at these providers tended to outpace that seen on …
OTT: Live vs VOD Ad Loads Resemble Traditional TV, For Now Read More »
Near its launch in early in 2021, Paramount+ boasted over 30K titles. It truly was a “mountain of entertainment.” That is, unless you were looking for a mountain-sized selection of movies to choose from. Per our findings in P1 of 2021, Paramount+ had roughly 600 movies comprising about 2% of its total library at a …
Recent entrants to the streaming video scene doubled down on movies in 2021 Read More »
An interactive Gold Peak Tea ad that popped up while auditing Amazon’s IMDb TV service in December piqued our interest. Questions surrounding IMDb’s identity have been circulating of late, with The Information reporting a name change for the AVOD was under consideration in November 2021. But this ad, which invites the viewer to ask Amazon’s …
IMDb TV: An invitation to join the Amazon bandwagon Read More »
