Per ADTRAKER’s findings in 2022, XUMO’s FAST service zig-zagged upwards on the scale that considers hourly average time allocated to advertising. The Comcast-owned service started the year dedicating an average of nearly three minutes per hour to advertising. By year-end that figure had grown more than four-fold to 12.4 minutes per hour. That increase led …
The prevalence of unfilled ad time at FAST providers is remarkable. Those unfilled spans amount to dead airtime, with some spans going on so long that they hearken back to television’s early days when broadcasts would cease at midnight and give way to static. One particularly lengthy example caught our eye in August. The UFC …
In the first five months of 2022, Peacock, The Roku Channel, and Tubi all served an average of over four pods each hour on FAST channels compared to about two and a half pods per hour on on-demand. Similarly, the hourly ad duration on FAST channels at these providers tended to outpace that seen on …
OTT: Live vs VOD Ad Loads Resemble Traditional TV, For Now Read More »
The explosion of free ad-supported streaming TV (FAST)-live channels has only accelerated in recent months as hundreds of new players enter this nascent and chaotic market. And it’s not just startups and indies. Major entertainment companies have all thrown their hats in the rings as well, which is why in January we added FAST-live coverage …
