The question: What should a niche-targeted video streaming service cost? The answer: $8.22 per month. That, at least, is the average for a collective of more than 40 streaming services that vie for subscribers outside of the category’s mainstream powers like HBO Max, Peacock, and Netflix. These “Tier 2” services include the likes of AMC …
Earlier this summer, as Apple reduced the duration of its Apple TV+ giveaway for eligible device buyers to three months from 12, it appeared the tech giant might be reining in its strategy of building reach by offering its service for free over a generous time period. But a new arrangement with T-Mobile, introduced last …
Because they basically do the same thing – deliver video over satellite communications platforms at scale – Dish Network and DirecTV’s parent AT&T have sparked fresh speculation about a possible combination of their pay TV operations. The trigger was Dish’s surprise announcement that it would turn to AT&T, and away from T-Mobile, as Dish’s partner …
Just what the hotly competitive streaming video market needed: a price war. There’s no open declaration of hostilities just yet, but an offer spotted recently from Walt Disney Co. suggests there’s willingness on the part of the category’s fastest-growing player to leverage one of the “3 Ps” of classic marketing theory: price. A promotion circulating …
In a shifting screen-entertainment category, there’s a standout candidate for comeback player of the year: TVOD. Over recent years, the category of transactional video on demand had seemed destined for a Hollywood-style fadeout. In 2019, for example. video-on-demand lost ground, with the amount consumers spent renting movies and TV shows on a title-by-title basis sinking …
A subscription to Disney+ costs $6.99/mo., a new Hulu SVOD account costs $5.99, and ESPN+ clocks in at $5.99 . But according to new metrics released by Disney during its Q3 earnings report, the amount of monthly revenue tied to the three services is different: $4.52, $12.59, and $4.54, respectively, per subscriber. So what gives? …
Quibi’s demise reflects the tenuousness of a streaming video category that’s sometimes thought of as a can’t-miss hotbed for next-generation media industry growth. It’s a lesson others before it have learned, too. The news that the seven-month old SVOD service will call it quits represents one of the colossal failures – but not the only …
The possibility that AT&T might sell the DirecTV satellite-TV service evokes questions not just about the identity of a buyer, but a deeper curiosity about what a new owner might expect to gain by operating a degrading, and arguably obsolete, video distribution platform. A New York Post report earlier this month said AT&T has invited …
The news that HBO Max will produce an advertising-supported offshoot next year represents the latest iteration of a movement toward hybridized streaming video economics.
