Watchdog Recommends T-Mobile Clarify Price Lock Claim
Following a Fast-Track SWIFT challenge from AT&T earlier in June, the National Advertising Division of the Better Business Bureau’s National Programs last week recommended that T-Mobile discontinue or clarify the “Price Lock” claim around its 5G Home Internet service. Impact: According to a statement by NAD, the T-Mobile price lock claim appeared in print, online, …
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