Lauren Douglas

Advertising Research Associate

Cable NPS Scores Rebound in Q2, FWA Sees Another Decrease

Customer net provider scores for cable operators improved in Q2 across pricing, installation, and support, while fixed wireless scores continued their downward trend. Impact: New Street Research analyst David Barden analyzed data collected by Recon Analytics and found that cable operators enjoyed improved customer net promoter scores in Q2. NPS scores measure the likelihood that …

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Verizon Presses Forward with Customer-First Transformation

Verizon took the next step forward in its transformation into a customer-focused company under CEO Dan Schulman with the launch of a new and simplified 5G wireless plan, a convergence bundle, and a reimagined customer loyalty program. Impact: Since he took over the CEO spot from Hans Vestberg in October 2025, Schulman has stressed his …

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AT&T Unveils New Mobile Lineup Focused on Affordability and Value

AT&T launched three new 5G mobile plans, replacing its four existing offerings and emphasizing value on the entry- and mid-level options while providing more bells and whistles with the top plan. Impact: AT&T debuted the three new plans under its Unlimited Your Way lineup and touted the trio as providing the value and flexibility needed …

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Impacts of the Government Shutdown on the Broadband Industry

For the telecom industry, the government shutdown that started October 1 will have significantly more impact on the FCC than it will on the National Telecommunications and Information Administration, at least as it relates to broadband. Impact: Furloughs at the FCC will leave the agency at just 22% capacity, with all but 171 of nearly …

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Canadian Operator Gets Clearance to Acquire Ziply Fiber

The FCC signed off on the $5.1 billion ($7 billion Canadian) merger between Bell Canada parent company BCE and Ziply Fiber without any conditions despite current tensions in the U.S.-Canada relationship that could have upended the deal altogether. Impact: The approval, which followed closely on the heels of the FCC greenlighting two T-Mobile transactions, sets …

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Comcast Rolls Out Five-Year Guarantee on Xfinity Internet

Comcast this month unveiled its first-ever five-year price guarantee for new Xfinity Internet customers, with pricing starting at $55/mo nationwide for the 400 Mbps tier. Impact: The decision to move forward with a price guarantee comes as Comcast focuses on providing customers with transparent pricing that provides a set, locked-in price without an annual contract …

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Competition Between SpaceX and AST SpaceMobile Intensifies

AST SpaceMobile, the direct-to-device satellite connectivity partner of AT&T and Verizon, successfully unfolded its first five BlueBird satellites in late October, six weeks ahead of schedule. Impact: The launch milestone moves AST SpaceMobile closer to a rollout of commercial and U.S. government operations even as a burgeoning rivalry with SpaceX heats up, with an AST …

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