TVOD makes a Hollywood comeback

In a shifting screen-entertainment category, there’s a standout candidate for comeback player of the year: TVOD. Over recent years, the category of transactional video on demand had seemed destined for a Hollywood-style fadeout. In 2019, for example. video-on-demand lost ground, with the amount consumers spent renting movies and TV shows on a title-by-title basis sinking …

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Peacock premium and the 25% solution

The content differential between the free-to-view and premium tiers on NBCU’s new Peacock streaming service will play an important role in shaping the service’s success, as NBCU works to stake its claim in both the ad-supported and subscription-backed market sectors. Doing so will require that Peacock establish a foothold in each category, with clearly distinguished …

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