The content differential between the free-to-view and premium tiers on NBCU’s new Peacock streaming service will play an important role in shaping the service’s success, as NBCU works to stake its claim in both the ad-supported and subscription-backed market sectors. Doing so will require that Peacock establish a foothold in each category, with clearly distinguished …
The news that HBO Max will produce an advertising-supported offshoot next year represents the latest iteration of a movement toward hybridized streaming video economics.
Research about a changing video marketplace tells us more than 30% of U.S. adults now maintain a subscription to a video streaming service.
For a barely born video service, sports could provide an avenue to diversification.