The future of the advertising-supported video on demand (AVOD) economy offers a glimpse into the future of TV itself. As more traditional TV subscribers choose to cut the cord, a new fragmented ecosystem has started to rise. CLICK HERE TO READ MORE Share on twitter Twitter Share on linkedin LinkedIn
After examining the content libraries on ViacomCBS’s Paramount+, the newest entry in the SVOD streaming space, we can conclude the advertising claim “A Mountain of Entertainment” holds mostly true. More accurately, Paramount+ offers a mountain of ViacomCBS entertainment. CLICK HERE TO READ MORE
In a shifting screen-entertainment category, there’s a standout candidate for comeback player of the year: TVOD. Over recent years, the category of transactional video on demand had seemed destined for a Hollywood-style fadeout. In 2019, for example. video-on-demand lost ground, with the amount consumers spent renting movies and TV shows on a title-by-title basis sinking …
The content differential between the free-to-view and premium tiers on NBCU’s new Peacock streaming service will play an important role in shaping the service’s success, as NBCU works to stake its claim in both the ad-supported and subscription-backed market sectors. Doing so will require that Peacock establish a foothold in each category, with clearly distinguished …
The news that HBO Max will produce an advertising-supported offshoot next year represents the latest iteration of a movement toward hybridized streaming video economics.
Research about a changing video marketplace tells us more than 30% of U.S. adults now maintain a subscription to a video streaming service.
For a barely born video service, sports could provide an avenue to diversification.