Paramount+: CBS and then some

After examining the content libraries on ViacomCBS’s Paramount+, the newest entry in the SVOD streaming space, we can conclude the advertising claim “A Mountain of Entertainment” holds mostly true. More accurately, Paramount+ offers a mountain of ViacomCBS entertainment. CLICK HERE TO READ MORE

Peacock premium and the 25% solution

The content differential between the free-to-view and premium tiers on NBCU’s new Peacock streaming service will play an important role in shaping the service’s success, as NBCU works to stake its claim in both the ad-supported and subscription-backed market sectors. Doing so will require that Peacock establish a foothold in each category, with clearly distinguished …

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