Andrew Fortier

Andrew Fortier delves into the inner workings of the modern media business (and beyond) to surface and interpret datasets tied to content offerings, pricing, and other critical business metrics. If you need to know what percentage of Netflix’s titles are original, how many pre-roll ads Quibi inserted last month, or which episodes Amazon Prime Video sourced from (fill in the name of studio)…he’s your data guru.

Peacock premium and the 25% solution

The content differential between the free-to-view and premium tiers on NBCU’s new Peacock streaming service will play an important role in shaping the service’s success, as NBCU works to stake its claim in both the ad-supported and subscription-backed market sectors. Doing so will require that Peacock establish a foothold in each category, with clearly distinguished …

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