With the Upfronts and Newfronts now in the rearview mirror, the buzz is that brands and agencies are leaving more dollars in their coffers to play the scatter market amid a fast-changing media landscape. That makes perfect sense. And it’s also potentially good news for the connected TV marketplace, whose primary octane is programmatic buying …
Unless you watched March Madness on a Vizio this year, you probably missed the television manufacturer’s first original program, “3 Pointers,” which the company described as one of “the first examples of an exclusive branded content developed through a partnership and branded integration with an advertiser.” In other words, it was a show that was …
As the industry takes a new look at ad-supported streaming amid slowing SVOD growth, we decided to check out AdExchanger’s Programmatic I/O conference in Las Vegas this week. It was a wonky place where panel topics ranged from “clean rooms” where buyers and sellers can safely reconcile data to the coming “Cookiepocalypse” in which tracking …
An interactive Gold Peak Tea ad that popped up while auditing Amazon’s IMDb TV service in December piqued our interest. Questions surrounding IMDb’s identity have been circulating of late, with The Information reporting a name change for the AVOD was under consideration in November 2021. But this ad, which invites the viewer to ask Amazon’s …
IMDb TV: An invitation to join the Amazon bandwagon Read More »
