An interactive Gold Peak Tea ad that popped up while auditing Amazon’s IMDb TV service in December piqued our interest. Questions surrounding IMDb’s identity have been circulating of late, with The Information reporting a name change for the AVOD was under consideration in November 2021. But this ad, which invites the viewer to ask Amazon’s …
IMDb TV: An invitation to join the Amazon bandwagon Read More »
The future of the advertising-supported video on demand (AVOD) economy offers a glimpse into the future of TV itself. As more traditional TV subscribers choose to cut the cord, a new fragmented ecosystem has started to rise. CLICK HERE TO READ MORE Share on twitter Twitter Share on linkedin LinkedIn
The question: What should a niche-targeted video streaming service cost? The answer: $8.22 per month. That, at least, is the average for a collective of more than 40 streaming services that vie for subscribers outside of the category’s mainstream powers like HBO Max, Peacock, and Netflix. These “Tier 2” services include the likes of AMC …
Original content is again flooding SVOD screens, with the number of titles released by major providers swelling by 50% from the year-ago total. Our latest VODTRAK® audit of leading streaming services finds original titles – programs not seen elsewhere in the consumer video arena – rose by 50% from a year earlier to approach nearly …
The killer app for television? It might be an interface. As the ecosystem evolves, an area worth watching involves the way programs are surfaced and presented regardless of underlying brand association. Apple, Google, Roku, and others continue to fine-tune interfaces that shuffle TV episodes and movie titles drawn from multiple sources into a unified presentation …
Earlier this summer, as Apple reduced the duration of its Apple TV+ giveaway for eligible device buyers to three months from 12, it appeared the tech giant might be reining in its strategy of building reach by offering its service for free over a generous time period. But a new arrangement with T-Mobile, introduced last …
Tucked into Netflix’s second quarter earnings report was an interesting wrinkle about industry semantics. Co-CEO Reed Hastings made a point of diverting from the familiar metric known as ARPU (for average revenue per “unit”) and instead using the term average revenue per “membership,” or ARM. The pivot is designed to remind investors, analysts, and Netflix …
Just what the hotly competitive streaming video market needed: a price war. There’s no open declaration of hostilities just yet, but an offer spotted recently from Walt Disney Co. suggests there’s willingness on the part of the category’s fastest-growing player to leverage one of the “3 Ps” of classic marketing theory: price. A promotion circulating …
Forget touchdowns, walk-off homeruns, penalty kicks, and three-pointers at the buzzer. The new watchword for sports on the screen is “gamification.” The term is being tossed about frequently these days as video providers, sports leagues and legalized gambling books try to make early headway into what almost everyone believes will be a huge category combining …
After examining the content libraries on ViacomCBS’s Paramount+, the newest entry in the SVOD streaming space, we can conclude the advertising claim “A Mountain of Entertainment” holds mostly true. More accurately, Paramount+ offers a mountain of ViacomCBS entertainment. CLICK HERE TO READ MORE
