Streaming

Shifting Sports  

It’s no secret that sports TV rights are slowly melting into the streaming universe as well-funded companies like Apple, Amazon, and Alphabet’s Google bid for everything from NFL’s Thursday Night Football to much larger prizes like the NFL Sunday Ticket package. But this week’s college football deal around the Big Ten illustrates why any migration …

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DTCs and Legacies  

The recent streaming turmoil raises big questions about where the direct-to-consumer business sits relative to a legacy TV business that remains  a cashflow cow, despite persistent cord cutting, rising inflation, and a looming recession. With Wall Street’s Netflix freakout infecting the entire sector in recent weeks, the benefits of the legacy video business become more …

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Riding the Wave

We often hear about big streamers dominating the market and crushing smaller players, but is it possible the majors actually help niche streaming services grow? That was one intriguing thought offered by BritBox SVP, Marketing Nada Arnot at Questex’s virtual Stream TV Growth Summit this week. Whether it’s Netflix sparking a global phenomenon with “The …

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