Netflix this week finally pulled back the curtain on its previously announced plans to launch an ad-supported tier, and the details suggest that the streamer has opted to move fast. No dancing around the edges to iron out kinks and build the business slowly. First of all, Netflix has opted to get aggressive on price, …
The prevalence of unfilled ad time at FAST providers is remarkable. Those unfilled spans amount to dead airtime, with some spans going on so long that they hearken back to television’s early days when broadcasts would cease at midnight and give way to static. One particularly lengthy example caught our eye in August. The UFC …
Disney CEO Bob Chapek indicates he’d like to buy out Comcast’s Hulu stake sooner rather than later.
Those of a certain age will recall American Express’ famous advertising campaign that touted the value of “membership.” You’re not a customer. You’re a “member” and part of an elite Illuminati with access to travel discounts and a personal concierge you’ll never use but like having on call just in case. Of course, membership doesn’t …
It’s no secret that sports TV rights are slowly melting into the streaming universe as well-funded companies like Apple, Amazon, and Alphabet’s Google bid for everything from NFL’s Thursday Night Football to much larger prizes like the NFL Sunday Ticket package. But this week’s college football deal around the Big Ten illustrates why any migration …
Comcast’s Q2 earnings report lays bare why well-diversified media companies tend to weather economic storms and business challenges better than others over the long term. Yes, Comcast’s stock ended Thursday down more than 9% and continued to decline into Friday morning. Yes, the company lost 497,000 video subs in the quarter, far worse than the …
We’re probably only about two months (or less) away from Warner Bros. Discovery finally combining HBO Max and discovery+ into one hulking streaming service. WBD’s streaming chief JB Perrette has promised a seamless transition, which is why it has been taking a while to figure it out. But it’s not just a technology and UI …
Sometimes it’s fun to mash together data from different sources just to see whether any correlations exist. And while we acknowledge the ancient wisdom that one shouldn’t assume causation when comparing said values, Whip Media’s “Streaming Satisfaction Report” released this week gave us a little bit of pause. Over the last several years, Netflix, Amazon, …
This week, Sinclair launched its long-awaited regional sports streaming service Bally Sports Plus, adding it to a long list of direct-to-consumer services that RSNs, leagues, and teams are cooking up to further monetize America’s insatiable sports appetite. But while sports fans may revel in their newfound viewing flexibility, every new DTC sports option is a …
As the industry takes a new look at ad-supported streaming amid slowing SVOD growth, we decided to check out AdExchanger’s Programmatic I/O conference in Las Vegas this week. It was a wonky place where panel topics ranged from “clean rooms” where buyers and sellers can safely reconcile data to the coming “Cookiepocalypse” in which tracking …
