Michael Grebb

Veteran journalist and business strategist, Grebb spent 14 years at leading industry trade publication Cablefax as Executive Editor and later Publisher overseeing editorial, brand strategy and business development. Grebb has a Bachelor of Science in Journalism from Ohio University and in 2017 completed the Leadership Strategies Course at the Yale School of Management. Grebb currently serves as a member of the Cable Center’s Ambassadors Council.

The Streaming Dominion

In the Golden Age of Hollywood that ran from the 1920s to the 1950s, MGM and Paramount Pictures dominated with the biggest movies, stars, and box office. Paramount even controlled its own vast theater chain until the U.S. Supreme Court’s 1948 Paramount Decree forced divestiture. Fast forward to today, and the global Internet has largely …

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Streaming Wins… Again

Netflix’s meteoric rise in recent quarters largely ended the streaming wars as the company ascended to unipolar dominance. That’s not to say other major streamers – especially Disney’s powerful ESPN-Hulu-Disney+ combo – can’t compete and sustain highly profitable direct-to-consumer businesses. But Netflix’s supremacy remains hard to deny. Still, it’s not just about rivalries with other …

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Playing At A New Venu

It was only days after Disney, Fox, and Warner Bros. Discovery cancelled their planned Venu sports streaming service that DirecTV this week announced it would launch its own sports-centric service called MySports. The irony isn’t lost on observers, considering that DirecTV had threatened to continue the fight against Venu after the parties settled with Fubo …

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Netflix Games (Of Scale)

For a company with little interest in major sports rights, Netflix sure talks a lot about sports – enough that we’re starting to wonder if its tip-toeing through the sports tulips will at some point become a prance that accelerates into a full-fledged sprint. We’re not there yet, of course. But while Netflix’s relatively error-free …

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Getting Real With Reality

Remember the Apple Vision Pro that everyone was talking about when it launched back in February? Think really hard. Of course, while Apple’s $3,500 AR/VR headset – which the company likes to call a “spatial computing device” – isn’t exactly weighing down Santa’s sleigh this year, it hasn’t exactly bombed considering that Apple only expected …

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The Contextual Consumer

Not to sound like a broken record, but we’ve been arguing for a while that shoppable ad tech will drive significant innovation – and revenue – over the next few years. But that doesn’t mean that consumers will immediately change their behavior and commonly “interact” with ads. Such shifts take time. It’s clear, however, that …

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Liberty And Liberation

Everyone knew it was coming, and this week Charter officially inked a deal to acquire its largest shareholder Liberty Broadband in an all-stock agreement that buys Liberty’s 26% stake at a 5.2% discount to Class C shares’ last closing price. In addition, Charter will take on roughly $2.6 billion in debt. The deal should greatly …

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ONE TOUCH INTELLIGENCE BECOMES NCTC APPROVED PARTNER

One Touch Intelligence 6312 S Fiddlers Green Circle Suite 500 East Greenwood Village, CO 80111 Contact: Noelle Botti – noelleb@onetouchintelligence.com FOR IMMEDIATE RELEASE: ONE TOUCH INTELLIGENCE BECOMES NCTC APPROVED PARTNER NCTC Members to Receive Preferential Pricing for GigTRAK+® and StreamTRAK® Services GREENWOOD VILLAGE, CO – November 12, 2024 – One Touch Intelligence has officially signed …

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Unstoppable Shoppable

The movement toward widespread “shoppable ads” continues with this week’s expansion of Roku’s partnership with Instacart as Roku chases what it describes as “high-intent customers.” As QR code ads have gradually gained acceptance, the industry has been waiting for more sophisticated interactivity that could ease the customer conversion process and ultimately enable platforms to get …

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