As media companies grapple with how to capture and maintain viewer engagement, some realities are more clear (and daunting) than ever. “We live in an era of algorithmic attention,” said Justin Fromm, Head of Insights for Samsung Ads. He was among a cadre of market research gurus who gathered in Miami this week to dissect …
As we enter the Streaming 2.0 phase (or maybe it’s Streaming 3.0 at this point), a key debate is how to capture and maintain consumer attention in such a fragmented world. Competition for ad dollars is fierce, and the numbers don’t lie: Short-form giant TikTok is expected to take in $32 billion in 2025 full-year …
Over the last several months, media executives have become increasingly willing to at least acknowledge the inevitability of artificial intelligence when it comes to content production. Not only has Netflix co-CEO Ted Sarandos mentioned FX shots achieved with AI, but Warner Bros. Discovery CEO David Zaslav (who may become part of Netflix at some point …
It was a strange week in which two things simultaneously became true: artificial intelligence is starting to look like a short-term bubble on Wall Street even as the technology continues to penetrate every industry, including previously skeptical circles within entertainment. On one hand, big AI shares plummeted this week as investors cycled out of speculative …
What a week for Warner Bros. Discovery, whose stock soared Thursday based on reports that the newly Skydance Media-powered Paramount plans to make a play for the iconic studio. So much to break down: Wall Street has been buoyed by renewed enthusiasm over artificial intelligence that added roughly $100 billion to Larry Ellison’s wealth after …
What a week for Warner Bros. Discovery, whose stock soared Thursday based on reports that the newly Skydance Media-powered Paramount plans to make a play for the iconic studio. So much to break down: Wall Street has been buoyed by renewed enthusiasm over artificial intelligence that added roughly $100 billion to Larry Ellison’s wealth after …
It’s starting to get a little ridiculous, but Google’s YouTube shows no signs of bowing to traditional media (or even pure-play streamers) as it officially reached six months in a row on top of Nielsen’s Media Distributor Gauge in July. The platform now sucks up 13.4% of all TV viewing. That means YouTube – which …
The brain trust at Skydance Media gave us a good glimpse at how the new Paramount under their control will look at the world – and it’s through decidedly tech-covered (smart?) glasses. One of the most interesting revelations that came out of the company’s Los Angeles press conference Wednesday at the Paramount studio lot was …
It would be wrong to characterize Netflix these days as a “black box” that keeps us guessing. Executives like co-CEOs Ted Sarandos and Greg Peters, as well as CFO Spencer Neumann, are consistently open about their plans if not necessarily consistent in implementing them (like launching an ad tier after saying they never would, although …
Artificial intelligence continues to drive the news cycle even as most media executives remain unsure about how exactly to fully leverage it across the enterprise. In many ways, this week was yet another reminder that AI moves fast – really fast – and execs that survive the next five years are probably the ones learning …
