AI

The Contextual Consumer

Not to sound like a broken record, but we’ve been arguing for a while that shoppable ad tech will drive significant innovation – and revenue – over the next few years. But that doesn’t mean that consumers will immediately change their behavior and commonly “interact” with ads. Such shifts take time. It’s clear, however, that …

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Apple’s New ReALM

A lot of buzz this week about Apple’s plans around artificial intelligence, with many supposed insiders predicting a big generative AI announcement at Apple’s upcoming Worldwide Developers Conference on June 10. To be sure, grand rumors swirl around the WWDC about this time every year, fueled largely by Apple fans’ wishful thinking, along with some …

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