Remember the Apple Vision Pro that everyone was talking about when it launched back in February? Think really hard. Of course, while Apple’s $3,500 AR/VR headset – which the company likes to call a “spatial computing device” – isn’t exactly weighing down Santa’s sleigh this year, it hasn’t exactly bombed considering that Apple only expected …
Not to sound like a broken record, but we’ve been arguing for a while that shoppable ad tech will drive significant innovation – and revenue – over the next few years. But that doesn’t mean that consumers will immediately change their behavior and commonly “interact” with ads. Such shifts take time. It’s clear, however, that …
A lot of buzz this week about Apple’s plans around artificial intelligence, with many supposed insiders predicting a big generative AI announcement at Apple’s upcoming Worldwide Developers Conference on June 10. To be sure, grand rumors swirl around the WWDC about this time every year, fueled largely by Apple fans’ wishful thinking, along with some …
