Telecommunications

What your competitors are offering, how they’re pricing it, and how much they’re investing to get the message across. Foundational intelligence for informed business decision-making.

Tracking the Telecom Revolution

GIGTRAK+® and TELCOTRAK® put the modern telecommunciations environment in perspective and at your command with weekly updates, deep-dive reports, competitive alerts and provider profiles that deliver ongoing analysis of critical market activity. Expert analysis and easily accessible presentation of competitor behaviors make understanding these key competitive ecosystems an everyday event.

More about GIGTRAK+

The 3Ps

Detail-rich monitoring of telecommunications and media industry pricing, promotions and packaging arms your organization with deep, current intelligence about what’s being offered, how it’s being advertised, and whether the price just changed. From the intricacies of service bundles to new discounts and promotions, you’ll remain in the know about competitor behaviors, service detail and go-to-market tactics in a fluid marketing environment.

Getting Down to Business

ONETRAK® for Business arms telecommunications providers with current, accessible and organized intelligence about the changing market for business communications services. From up-and-coming fiber network providers to pricing trends for gig Internet to spending trends for cloud computing, we help keep your organization on top and ahead of developments in a multi-billion dollar marketplace spanning large enterprises and SMBs alike.

The Iot Revolution Starts at Home

Arm your organization with early-stage intel about the coming Internet of Things era with HOMETRAK®, the comprehensive, all-in-one compendium of product, pricing and marketplace activities surrounding a key emerging category. From product pricing to go-to-market tactics, it’s the signature intelligence service for a fast-emerging telecom category.

What the Competition Is Saying…and Spending

We bring important realizations about products, strategies and positioning to the surface by tracking, evaluating and helping you understand competitor advertising and messaging strategy. MEDIATRAK® databases and reports created in close partnership with clients provide deep detail about advertising spend across multiple media, ranging from print to digital to television. Customizable views presented with dashboard accessibility ensure your organization knows what the competition is up to – and how to stay one step ahead.

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