Our media analyst team, working with best-in-class data partners, provides full-spectrum intelligence on competitor advertising, messaging and media metrics to help you compete more effectively. Timely reports include detailed depictions of competitive advertising activity, plus promotional offers and associated advertising spend calculations that help you understand, and often predict, competitor behaviors.
• Competitive ad monitoring: Daily review, attributing, organization and presentation of competitor advertising based on data and creative supplied by third-party providers.
• Monthly Promo reports: Expert analysis and compilation of metrics and messaging surrounding key competitor advertising, organized by markets and by competitors.
• Quarterly Share of Voice (SOV) reports: Detailed ad spend analysis and provider/category comparisons, offering current, comparative and instructive views of ad spending and media presence by competitor.
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